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Training of Trainers: The Secret of Inclusive Governance

Training of Trainers: The Secret of Inclusive Governance
21/07/2011

Philippines

To find out more about the concept of Inclusive Governance and how to use it within local government, DELGOSEA offered a ‘training of trainers’ (TOT) workshop for 25 representatives of the DELGOSEA network, taking place in Subic from 19 – 22 July 2011.

Participants came from the Philippine Local Government Associations (LGAs) namely LCP (League of Cities, Philippines), LMP (League of Municipalities, Philippines), LPP (League of Provinces, Philippines) and ULAP (Union of Local Authorities of the Philippines) as well as from the Philippine DELGOSEA Pilot Cities in Bacolod, Misamis Oriental and the One Pangasinan Alliance.

DELGOSEA Philippines was represented by its National Coordinator Antonio Avila and Administrative Assistant Sheryll Bayan. From the DELGOSEA Coordination Office Project Manager Susanne Stephan and Communication Officer Sven Herpig joined the Workshop.

Over the four-day period, participants were introduced to the basic concept of inclusive governance, i.e. promoting behaviour to galvanise change and progress through the tried and tested concepts of public relations. This means looking at new ways to involve citizens, then treating citizens as if they are consumers rather than recipients of services. It is mainly a mind-set change, but one that can make all the differences to the success of a local government campaign.

Particular emphasis was put on inclusive governance as a tool to mobilize stakeholders to participate in the replication of best practices from other countries. After having received intensive training in communication tools, such as market segmentation, advocacy and the four main elements of social marketing: product, place, price and promotion, the participants were developing action plans on the how best to use social marketing in the pilot areas.

The workshop was greatly appreciated, with special appreciation of elements such as a ‘powerpoint presentation clinic’ where individual presentations were analysed and improved – it is practical skills such as these that are greatly needed in the LGUs.  At the end all the representatives were keen to try out their newly acquired knowledge in their own sphere of influence.